- Rihanna's new lingerie line launched early Friday morning.
- People are loving the line's representation of different skin tones and body types.
- On Twitter, some have described how meaningful it is to see lingerie modeled on women of all "shapes, sizes, and colors."
- Others have praised Savage x Fenty for including "nude" options for various skin tones.
- But some believe the line still isn't inclusive enough.
After months of anticipation, Rihanna's new lingerie line officially launched early Friday morning. And judging by the early wave of reactions online, the singer seems to be delivering on her promise of inclusivity.
People are loving the line's representation of different skin tones and body types.
Shoppers have already taken to social media to express their excitement over Savage x Fenty, which is now available online and at pop-up stores in New York City for a limited time this weekend. Many appear to be impressed not only with the line's products but also with the site's diversity.
On Twitter, some have described how meaningful it is to see lingerie modeled on women of all "shapes, sizes, and colors"— especially when they typically do not have this experience with other brands.
In love with @SavageXFenty website ! I love how inclusive and diverse it is with its models. @rihanna you’re amazing for bringing girls of many shapes, sizes and colors and once again breaking the stereotype of what a model is suppose to look like
— Steph 🌼 (@_Stephanohtis) May 11, 2018
Representation matters. I can’t express how comforting it is to go a site and see all shapes and sizes immediately. Too often It’s like “that’s cute but this model is a 0 so this probably wouldn’t look right on me.” Thank you @rihanna@SavageXFenty#SavageXFentypic.twitter.com/rvt4x0MdbR
— RAVEN B. (@RAVIEB) May 11, 2018
Between her makeup and lingerie brands, Rihanna is schooling so many brands on how easy it is to be diverse and make everyone feel included/beautiful. I love her https://t.co/oZ2BaCiIqe
— Stephanie (@Stephh_T) May 11, 2018
rihanna’s lingerie line makes me so happy already bc not only is everything cute, but it’s also being modeled on people w such diverse bodies in regards to body types and skin tones and it’s so nice to see models w bodies that actually look like mine for once
— tia (@tia_antonelli) May 11, 2018
Others have praised Savage x Fenty for including "nude" options for various skin tones.
Historically, many fashion brands have come under fire for calling light beige products "nude," implying that pale skin is the universal default. As some have pointed out online, Savage x Fenty appears to offer a wide range of options if you're looking for underwear or lingerie in a shade similar to your skin tone.
YES rihanna w the proper nude lingerie for all skin tones!!! we love an inclusive icon, savage x fenty is a success
— laur (@laurgabby) May 11, 2018
RIHANNA IS A QUEEN!!! Got nudes for all shades 🔥🔥🔥🔥🔥 pic.twitter.com/y9pdVMpSXD
— Jazmin (@jazminnic1) May 11, 2018
Savage x Fenty skin tones are giving me life.
— sydney (@nonvicioussyd) May 11, 2018
But some believe the line still isn't inclusive enough.
Despite the brand's body-positive marketing efforts, some are questioning whether Savage x Fenty offers a wide enough range of sizes to be considered truly inclusive. Both before and after the line launched Friday morning, shoppers online have said that they were unable to find a product that fits them.
Anyone else highly disappointed by Rihanna’s lingerie line?? They don’t have my bra size OR my closest sister sizes. So much for “inclusive”🙄
— Emily Hankins (@ehatli97) May 11, 2018
rihanna's lingerie line is being advertised as size inclusive, but only carries 32a to 44dd....... lmao ok sure... whatever body positivity sells your product i guess
— only child (@charliej_a) April 30, 2018
Y’all get upset when ppl critique rihanna. I think it’s great that she is launching a lingerie line. It’s a great addition to her brand. But to say it’s inclusive bc the panties go up to a 3x but the bra size is lacking?
— "Parlez-Vous Francais, bitch" (@VirgoJ24) April 29, 2018
Im excited for the potential growth but ad of now...
Currently, the Savage x Fenty site sells bras in sizes 32A to 44DD; lingerie, undies, and loungewear come in sizes XS to 3X. In comparison, the largest underwear sizes currently available at Victoria's Secret and Aerie are, respectively, XL and XXL; the largest bra band size currently available at both brands is 40.
For now, it's not clear whether Rihanna has plans to expand the size selection for her Savage x Fenty line. The singer, whose latest venture follows her incredibly successful makeup and sportswear lines, recently told Vogue that she created Savage x Fenty to empower women to "own their beauty."
"Women should be wearing lingerie for their damn selves," Rihanna said. "I can only hope to encourage confidence and strength by showing lingerie in another light."
A representative for Rihanna did not immediately respond to INSIDER's request for comment.
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