- Joann van den Herik, Gigi and Bella Hadid's cousin, is the new face of UK department store Debenhams' "Gorgeous" DD+ lingerie collection.
- Images in the campaign aren't Photoshopped.
- The collection ranges from DD to HH and items cost between $9 and $61.
It seems like modeling is truly the Hadid's family business. On Tuesday, Joann van den Herik, Gigi and Bella Hadid's 19-year-old cousin, announced that she landed her first official modeling gig.
The Dutch teen took to Instagram to break the news that she'll be the new face of the UK department store Debenhams' "Gorgeous" DD+ lingerie campaign.
In her post, Herik, who is an advocate for body positivity, noted that she was especially excited to appear in the campaign because of the brand's anti-Photoshop position.
Herik, who is signed to 12+ UK Model Management, has aspired to be a world-class model for some time.
"I've always wanted to be a model but didn't realize that there was a market for my shape and size. I think it's very important to show all the boys and girls out there that size doesn't matter and that you're perfect the way you are," she said in a press release. "I translate that into my work as a model and on social media. I'm a strong believer in body positivity and that every body is beautiful."
It seems like the campaign was a natural fit for Herik — just take a look at the rest of the photos from the shoot.
The "Gorgeous" DD+ line ranges from sizes DD to HH. Items cost between $9 and $61 and are available online and in stores.
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