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For such a small piece of fabric, underwear can be deceivingly complicated. Depending on the clothes you wear over it, it can roll and bunch up, or feel increasingly restrictive throughout the day. After you wash it, it might pill, shrink, or stretch out.
Because no one likes thinking about their underwear as they work out, drive, walk, or conduct any other part of their daily life, finding high-quality, comfortable underwear is a must. It's easy to place it as a bottom priority as you shop for your closet, but we've found that you should actually do the opposite — if you set the foundation with a really comfortable piece of underwear that fits and supports you well, you'll be able to wear anything over it and feel great.
We've personally tried all the brands below and can attest to their comfort. Our favorites include everything from affordable $10 and $12 pairs to styles that cost upwards of $30 (but are completely worth the investment). Whatever your budget and style, you'll be able to find an online brand that prompts you to throw out your current collection of underwear.
Shop underwear at various price points from these 6 online brands:
LIVELY ($)
Shop women's underwear at LIVELY here
Led by a former Victoria's Secret senior merchant, LIVELY draws inspiration from lingerie, swimwear, and activewear to make comfortable and cute underwear that women can afford. You can pick up three pieces for $25, which, sure, is more expensive than the bulk deals at your regular retail store, but keep in mind these also won't fall apart after just a few washes. For their fit, comfort, and style, LIVELY's underwear is actually a bargain buy.
Price:
- $10 for all women's styles (or 3 for $25)
What to buy:
- The Stripe Waist Brief, $10, available in 4 colors
- The Seamless Thong, $10, available in 5 colors
- The All Day Bikini, $10, available in 6 colors
- The Mesh Back Bikini, $10, available in 4 prints
- The No Show Thong, $10, available in 5 colors
Everlane ($-$$)
Shop women's underwear at Everlane here
Shop men's underwear at Everlane here
Simplicity has always been Everlane's strong suit, and its underwear is just another example of basics done right. The soft, breathable, and slightly stretchy Supima cotton pieces come in an array of neutral colors, and what they lack in frilly bells and whistles they more than make up for in fit and comfort. Everlane's progressive manufacturing practices might further convince you of the value of its underwear and frankly, the rest of its offerings, too.
Price:
- $12 for all women's styles (or 3 for $27)
- $18 for all men's styles (or 2 for $28)
What to buy:
- The Bikini, $12, available in 7 colors
- The Thong, $12, available in 7 colors
- The Hipster, $12, available in 7 colors
- The High-Rise Hipster, $12, available in 7 colors
- The Boxer Brief, $18, available in 3 colors
MeUndies ($$)
Shop women's underwear at MeUndies here
Shop men's underwear at MeUndies here
There isn't a member of the Insider Picks team who doesn't love the very comfortable and soft micro-modal underwear from MeUndies. What makes it especially memorable is its rotating selection of fun and creative prints like animals, fruits, and bold patterns. You can get a monthly subscription for a regular (and more affordable) refresh of underwear, plus access to exclusive prints, and even order matching pairs with your partner.
Price:
- $16-$18 for women's styles (or 3 for $42)
- $14 for a women's monthly subscription
- $20 for men's styles (or 3 for $54)
- $16 for a men's monthly subscription
What to buy:
- Bikini, $16-$18, available in 22 colors and prints
- Cheeky Brief, $16-18, available in 21 colors and prints
- Boxer Brief, $20-$24, available in 22 colors and prints
- Trunk, $20-$24, available in 23 colors and prints
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