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The Victoria's Secret Fashion Show saw a big drop in viewership in the wake...

Viewership numbers dropped substantially for this year's Victoria's Secret Fashion Show. According to data from ABC, which broadcast the show, 3.3 million people tuned in to watch on Sunday evening....

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These up-and-coming underwear labels are threatening to upend Victoria's...

Victoria's Secret is increasingly falling out of favor. The brand came under fire last month after an executive from its parent company, L Brands, made controversial comments about transgender and...

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Victoria's Secret owner L Brands is selling off a sister lingerie brand to...

Victoria's Secret parent company L Brands announced on Thursday that it would sell lingerie brand La Senza to private-equity firm Regent LP.L Brands bought Canadian chain La Senza for about $700...

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Overtly sexualized ads, controversial comments from executives, and sliding...

Victoria's Secret has had a rocky year. Sales have slipped, and its provocative ads are being criticized by some as being tone-deaf in the era of #MeToo.In November, the company came under scrutiny...

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The best places to shop for lingerie online

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.Shopping for lingerie can feel...

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People are disappointed in Rihanna's Savage X Fenty for selling lingerie they...

Some Twitter users are pointing out discrepancies between items in Rihanna's lingerie line, Savage X Fenty, based on their size.On Wednesday, fashion blogger Alysse Dalessandro asked why Savage X Fenty...

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Aerie is homing in on Victoria's Secret's biggest weakness (AEO)

Aerie is doubling down on female empowerment. On Thursday, it launched a new ad campaign featuring actress and host Busy Philipps, actress Samira Wiley, activist and actress Jameela Jamil, gold medal...

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Victoria's Secret is now selling high-end lingerie from Paris that costs up...

Victoria's Secret has partnered with high-end French label Livy to sell its collection online and at two of Victoria's Secret's flagship store locations in New York and London.The new collection...

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ThirdLove is homing in on Victoria's Secret's biggest weakness

ThirdLove is homing in on Victoria's Secret's biggest weakness: size inclusivity.>On Wednesday, the online lingerie brand rolled out eight new sizes and expanded its assortment of existing styles....

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The CEOs of YouTube and 23andMe are part of a group of investors making a $55...

ThirdLove announced on Tuesday that it has raised $55 million in a round of funding led by consumer-focused private-equity firm L Catterton. The CEOs of 23andMe and YouTube were among the other...

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11 San Francisco-based clothing startups that prove New York City isn't the...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.The San Francisco Bay Area is well known...

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Victoria's Secret is closing dozens of stores this year — here's why the...

Victoria's Secret reported that it will close 53 stores in North America this year, up from 30 stores last year. Victoria's Secret has been criticized for a lack of inclusivity, in part because of...

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A lingerie company that specifically makes bras for women with small breasts...

Pepper is a female-founded lingerie brand that caters to women with small breasts. On March 12, the brand is aiming to take back the "flat as a pancake" stereotype by turning National Pancake Day into...

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Instagrammers loved one Victoria's Secret post that broke the mold — and it...

Victoria's Secret posted a photograph of model Barbara Palvin to its Instagram page. Instagrammers celebrated the post for being more body-inclusive, as they perceived Palvin — who appeared in the...

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Victoria's Secret has named its newest Angel just days after fans applauded...

Victoria's Secret has a new Angel: Hungarian model Barbara Palvin. Palvin, who walked in the 2018 Victoria's Secret Fashion Show, was recently featured in one of the brand's Instagram posts, which...

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People slammed Victoria's Secret after its marketing chief made controversial...

Victoria's Secret came under scrutiny in November after Ed Razek, chief marketing officer of parent company L Brands, made controversial comments about featuring transgender and plus-size models in its...

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We shopped with a buzzy bra startup that's taking on Victoria's Secret with...

ThirdLove is an online bra startup that launched in 2013. In the past year, it has been more public about its quest to shake up the lingerie industry and disrupt longtime leader Victoria's Secret.The...

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We went shopping at Victoria's Secret and Aerie and spotted 4 key differences...

The women's underwear market is going through a period of rapid change in the United States. Longtime industry leader Victoria's Secret is increasingly finding itself under pressure as new brands enter...

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ThirdLove founder reveals why the company spoke out against Victoria's Secret...

ThirdLove ran a full-page ad in The New York Times in November, slamming Victoria's Secret after an executive at the lingerie brand's parent company made controversial comments about transgender and...

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A company that's taking on Victoria's Secret with $35 bras is homing in on...

Up-and-coming underwear brand Lively is rolling out new and extended bra sizes on Thursday. The brand will now offer from 38DDD to 44DDD in two of its core styles: the t-shirt bra and bralette.Lively...

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