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Victoria's Secret made an unprecedented decision — and it might be the...
Victoria's Secret dominates the lingerie market. But since CEO Sharen Jester Turney abruptly left in February, the company has made several moves that have sent consumers reeling — namely, ditching its...
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Victoria's Secret's business is doing the unthinkable and investors are...
Victoria's Secret has suffered a rare misfire, and now the stock of the lingerie stalwart's parent company, L Brands, has been falling.L Brands' comparable sales were up 1% in April, but that's not...
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A hot lingerie startup is drawing more fire for shady billing practices
Lingerie startup Adore Me's subscription model is coming under fire once again.Adore Me was, for a time, a media darling. It was challenging Victoria's Secret's position in the lingerie industry, and...
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A 'less technical' type of bra is storming the lingerie industry — here's how...
Meet the bralette, the underwire bra’s kid sister. She’s a dainty little thing, all flimsy straps, lace, and minimal padding. After years of playing second fiddle, she’s finally enjoying some time in...
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This lingerie brand for young women refuses to airbrush ads — and sales are...
American Eagle's lingerie brand is thriving.Aerie defied norms in 2014 by abandoning photo retouching of its models.The idea to use unretouched photos in ad campaigns dawned on the creative team as a...
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This teen brand is the future of Victoria's Secret
Victoria's Secret is known for its overtly sexual imagery and lacy lingerie. But it has a successful younger sister that's much more casual: PinkVictoria's Secret's parent company recently announced it...
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A lingerie expert reveals a common misunderstanding among consumers
It's no secret that people don't want to shell out money for clothes anymore. Thanks to endless promotions and the rise of fast fashion, they've been conditioned to look for the sale tag or a low...
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Some Victoria's Secret bras have a weird defect — and customers are furious
Victoria's Secret's bras are a frequent subject of controversy.The company has been criticized for selling customers bras that don't fit properly.Now a customer is saying that her push-up bra from...
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One lingerie retailer abandoned Photoshop — and now it's leading the industry
Aerie is changing the lingerie industry.The company has been experiencing soaring sales for multiple quarters. In its most recent quarter, comparable sales skyrocketed 32%. For all of fiscal 2016,...
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Victoria's Secret is falling into the same trap that has been killing Macy's,...
Victoria's Secret is succumbing to a dangerous trend in retail.A recent Wedbush Securities report says that widespread sales are helping bring in foot traffic, "though margins are likely down given the...
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This bra trend is killing Victoria's Secret
Victoria's Secret has long been known for its heavily padded bras.But this spring, it took a turn and started selling bralettes, the latest trend in the bra industry.This — coupled with the rise of...
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Victoria's Secret photo editor reveals surprising secrets about how models...
It's not exactly a secret that Victoria's Secret heavily Photoshops its ads.The company is often guilty of egregious Photoshop fails that border on comical, from missing body parts to...
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Victoria's Secret is ignoring a massive shift in the lingerie industry, and...
The lingerie industry is going through a massive change.Rail-thin models are being replaced with a variety of body types at lingerie companies from Aerie to Adore Me, as self-acceptance and natural...
View Article4 things every man should know before going into a Victoria's Secret
Buying a gift a for your wife or girlfriend can be one of the scariest, sweat-inducing activities known to man.What's the ideal gift? Lingerie, of course. Buying lingerie is easier said than done....
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This lingerie company is using one of Victoria's Secret's own models to...
Lingerie company Adore Me is not shy about how it wants to compete with Victoria's Secret."We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and brand development, told...
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Victoria's Secret's top competitor just released a lingerie ad that's unlike...
Aerie just released another norm-defying campaign.American Eagle's lingerie company has appealed to the young demographic by nixing airbrushing in 2014 with its groundbreaking #AerieREAL campaign and...
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Victoria's Secret customers are freaking out about an image that they claim...
Victoria's Secrets customers are confused by a recent photo on the company's Facebook and Instagram pages.They're claiming it was poorly photoshopped, pointing to the model on the left's very thin arm...
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Sexy lingerie is being replaced by comfortable 'leisurée'
Forget about overtly sexy underthings. Comfortable lingerie is now all the rage.The trend toward more comfortable underwear — like the non-padded, wireless bralette — is now being called "leisurée,"...
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A new definition of what's sexy is spurring a revolution in the lingerie...
For years, the underwear industry has been about selling something that appeared to be sexy, even if it wasn't necessarily comfortable (or functional).But earlier this week, wellness website Well+Good...
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One of Victoria's Secret's main competitors just launched a new weapon in the...
Lingerie startup Adore Me just launched a new weapon in the lingerie wars — plus-size bralettes.Bralettes, of course, are those super trendy padding-free, wireless bras that pretty much all lingerie...
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